Our business was founded and has grown based on the idea of providing expensive water purifiers at low cost so more people can drink clean water every day. As the world’s first water purifier rental service provider, we expanded our business portfolio to include air purifier, bidet, water softener and mattress and innovate our service through Cody as we lead the industry and market.
At Coway, we are expanding our global presence based on our world class R&D infrastructure. As a leader in home wellness appliances such as air purifiers, water purifiers, and bidets, we drive our Global business by enhancing competitive advantages in local market and forming partnerships with global manufacturers.
[Local Subsidiary]
Drive growth through
localization
Malaysia : secured 1 million customers so far by release customer base with new products.
US/Thailand : expanding strategic sales base and localized services
[Strategic Market Development]
Develop new strategic market through market sales
Form Amazon Partnership to drive sales in the US.
Expand brand business in China.
Develop new sales channels (e.g. online).
[Sales Channel Development]
Develop sales channels and prospect
Develop key sales channels in Taiwan and Saudi Arabia.
Expand business with focus on new brand.
Focus on the efficiency of the existing ODM.
After we established Cosmetics Research Lab in 2003, we entered the cosmetics market in full force in 2010 focusing on the development of premium products for healthy and beautiful lifestyle. Based on the customer base we built on the home wellness appliance line, we started with door-to-door sales and expanded our distribution channels to home shopping network, department stores, duty-free shops, and online malls. With the anti-aging product brand, “Re:NK”, bio-fermented herbal brand, “Allvit” and health food brand “Healthygru”, we provide customers with a lifestyle that is healthy and beautiful.
