Our business environment is undergoing dramatic changes with increasing demands for home appliances in response to declining air quality, diversified needs of customers, and advancement of digital technologies such as artificial intelligence and internet of things. Companies around the world are investing in R&D and increasing their intangible assets such as intellectual property rights, while strengthening their foundation for revenue generation by providing personalized service.
In line with this trend, we are continuing our R&D projects and creating new values for our products and services based on our expertise, IoT technology and big data in order to lead changes and innovation. In 2017 in particular, we upgraded our IoT applications and incorporated them into our flagship products such as water purifiers, air purifiers and bidets while creating new values through local partnership with such companies as Amazon and Apple. In addition, we focus our resources in service innovation to provide unparalleled service for our customers.
Development of Competitive Products and Technologies
Personalized Solution for Customers
Fostering Specialist “Water Sommeliers”
Service Quality Assurance System.
R&D Cost Ratio
(against Sales)
1.44%
CES 2018
Innovation Award
5 categories
Continuous R&D Innovation