At Coway, we work hard to maintain our market share in the home wellness appliance market while developing new growth engines for continued revenue generation and sustainable growth. To this end, while expanding our product lineup for water purifiers, air purifiers, bidets, and mattresses, we offer personalized services to our customers.
2017 has been a record-breaking year for us as our consolidated sales reached KRW 2,516.8 billion, an increase of 5.9% over the past year, maintaining steady growth in sales. Meanwhile, our operating profit increased by 39.5% to KRW 472.7 billion with an operating profit margin of 18.8%.
In 2018, we will further strengthen our market position and build trust with more competitive products based on the exclusive filter system, CIROO, which filters air to ultrafine particulate matters, and Air Dynamics technology which will put us as No. 1 technological innovator in the air and water appliance industry.
Meanwhile, we are maintaining a strong momentum for growth through localized product and service development, and marketing strategy with focus on the subsidiaries in the US, Malaysia, China and Thailand. In 2017, we built a foundation for mid- to long-term growth by forming a partnership with Amazon and reached KRW 410.8 billion in sales based on the strategies we developed for each company.
