At Coway, we pursue sustainable growth and win-win partnerships with our sales and service partners who are an important part of our business as they communicate our brand values with customers and improve their level of satisfaction. Therefore, we provide support to make it easier for them to engage in service and sales activities. With complaint-handling managers dealing with complaints and claims from our customers, we are improving work efficiency and preventing any risks involved.
| Before-sales Service |
Codys 12,200 Visit customers at home and maintain home wellness appliances (e.g. water/air purifiers). |
|---|---|
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Home Care Doctors 1,200 Provide regular maintenance on Care Service subscribers. |
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| After-sales Service |
CS Doctors 1,600 Install, transfer and uninstall products and maximize customer satisfaction. |
| Sales |
Door-to-door Sales Persons 2,200 Provide product information and perform sales activities (e.g. young sales organization “Blue Bird”) |
Business Case
Based on data we accumulated both internally and regionally over the past 30 years, we developed “Smart Sales System” in 2017, which enables big data analysis by region. The internal data is about our customers, user information by product category, and household penetration rate while regional data provides information about population density, houses, household status, climate, and facilities in the surrounding area. The system was distributed to our door-to-door sales force and used for prospecting and customer management.
