Our customer-centered management is based on in-depth analysis of customers and markets. In response to fast-changing market environment and needs of customers, we analyze the data, needs, life stages and purchase pattern of our customers using the CMI (Customer & Market Insights).
At Coway, we established “Customer Emotion Lab” in the R&D Center where we create a similar user environment and apply their experience in our new product development. In addition, by conducting research on user convenience and product UI, we improve the intuitive operability and convenience of our products.
We established Coway Care Zone where we provide opportunities to experience clean air and water for our customers as part of our brand identity strategy.
Care Zone free of particulate matters with air and water purifiers based on situational air care technology.
Care Zone with air purifiers and hot water lock for children with a low immune system.
73 areas with high traffic at the airport are designated as Pure Zone where large capacity water and air purifiers are available.
Care Zones in maternity care centers are equipped with air purifiers, water softeners and bidets for the wellbeing of mothers and children.
The Coway Care Station is designed based on the concept of care which represents our core brand value. It consists of 5 Care Zones including IoCare Zone, Water Care Zone, and Air Care Zone which provide personalized solutions for our customers. In addition, we distribute “Space Marketing Guidelines” to provide users with information about the purpose, roles, forms and dimensions of the spaces.
